Case studies

Evidence

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A large audience gathered beneath beams of light

01Case studies

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Selected Work

A cross-section of challenges, markets and methods—chosen for the clarity of the decision they helped unlock.

Crowd of people clapping and waving their hands

Media and communicationsWest Africa

Tuning Into Nigeria’s Podcast Listeners

In-depth interviews, online community and follow-up depths — Nigeria

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Impact investment and energyCentral Africa

Sizing the DRC’s Solar Opportunity

Quantitative segmentation and concept testing — Democratic Republic of Congo

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AutomotiveEast Africa

Cracking Kenya’s SUV Market

Mobile ethnography and concept testing — Kenya

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Beer tasting glasses on a wooden tray outside the brewery with a beautiful view of the mountains in South Africa

Alcohol and beveragesSub-Saharan Africa

Brewing African Beer Innovation

Trend research, mobile ethnography and expert interviews — Africa

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Illuminated shelves filled with whisky and other spirits

Alcohol and beveragesSub-Saharan Africa

Redefining Whisky

Ethnography and communications testing — Africa

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Food and nutritionSub-Saharan Africa

Recharging Brand Appeal

In-Home ethnography, co-creation and concept testing — Africa

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A man sitting on a pink bucket at an African market stall

Consumer goodsSub-Saharan Africa

Opening Africa’s Markets

Mobile ethnography and longitudinal diaries — Africa

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Two smiling African professionals looking at a phone in a bright office

Financial servicesSub-Saharan Africa

Becoming Africa’s Top Employer

Employee research, expert interviews and co-creation workshops — Africa

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A young person on a bicycle in an African city

Technology and social mediaSub-Saharan Africa

Building Safer Online Communities

Community discussions and social media analysis — Africa

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Alcohol and beveragesInternational

Crafting a Standout Rum Bottle

Packaging concept testing — Europe, North America

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A beauty portrait presented across a wall of screens

Beauty and personal careInternational

Unveiling Beauty’s Next Wave

Global trends research — Four continents

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Glowing lines suggesting a fast digital network

Technology and social mediaAsia Pacific

Powering 5G’s Future in Asia Pacific

Consumer research and barriers analysis — Asia Pacific

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A selection of Angostura Bitters bottles displayed with cocktail making paraphernalia

Alcohol and beveragesInternational

Spicing Up Bitters with Standout Packaging

Packaging concept testing — Europe, North America

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A large audience gathered under dramatic beams of light

Alcohol and beveragesInternational

Crafting a Spirits Campaign That Shines

Advertising research — Europe, North America

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A bright flower against a deep green background

Beauty and personal careInternational

Freshening Up Mouthwash’s Future

Consumer research and sustainability strategy — Europe, North America

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Fleet manager checking a fleet of yellow vans

Impact investment and energyInternational

Steering Fleet Management Forward

B2B segmentation — Europe, North America

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