Case studies / Evidence

The question. The evidence. The next move.

Research earns its value when it changes a decision. Explore how African Grey has turned complex briefs into practical direction.

01 / Featured

Selected work

A cross-section of challenges, markets and methods—chosen for the clarity of the decision they helped unlock.

Automotive

East Africa

Understanding the price and performance trade-offs that mattered to Kenyan drivers.

Beverages

Pan-Africa

Turning emerging culture and behaviour into a practical innovation roadmap.

Beverages

Pan-Africa

Finding a more relevant cultural role for a global whisky brand.

02 / Browse

Search by topic or filter the collection by sector, region and the business challenge at its centre.

Food & nutrition

International

Bringing parents’ needs into a new proposition and brand relaunch.

03 / Next

Bring us the brief, the uncertainty or the early-stage question. We will help turn it into a useful research plan.