Spicing Up Bitters with Standout Packaging

Method: Packaging concept testing
Markets: Europe, North America
Region: International
Challenge: Product innovation

A selection of Angostura Bitters bottles displayed with cocktail making paraphernalia

01 / Brief

Challenge

The world's leading bitters brand wanted their new flavours to pop on shelves.

02 / Method

Approach

We tested designs with cocktail fans across Europe and North America, pinpointing what turned heads. Our research inspired new flavour variants that became a bartender’s go-to.

03 / Outcome

Impact

Launched a top-selling flavour range.

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