Cracking Kenya’s SUV Market

Method: Mobile ethnography and concept testing
Markets: Kenya
Region: East Africa
Challenge: Product innovation

01 / Brief

Challenge

Kenyan drivers wanted rugged yet affordable SUVs—but what would they pay?

02 / Method

Approach

We dove into their daily lives, capturing real-time habits and testing bold concepts. Our insights revealed what Kenyan buyers truly valued - and what they were willing to pay - helping design SUVs that hit the sweet spot for price and performance.

03 / Outcome

Impact

Shaped a market-ready SUV lineup.

Beer tasting glasses on a wooden tray outside the brewery with a beautiful view of the mountains in South Africa

Alcohol and beveragesSub-Saharan Africa

Brewing African Beer Innovation

Trend research, mobile ethnography and expert interviews — Africa

View case study

Alcohol and beveragesInternational

Crafting a Standout Rum Bottle

Packaging concept testing — Europe, North America

View case study

A beauty portrait presented across a wall of screens

Beauty and personal careInternational

Unveiling Beauty’s Next Wave

Global trends research — Four continents

View case study

04Next

African Grey

What Decision Are You Working Towards?

Bring us the brief, the uncertainty or the early-stage question. We'll design a practical research solution.

Start a conversation

Or email us directly

enquiries@africangrey.co