Building Safer Online Communities

Method: Community discussions and social media analysis
Markets: Africa
Region: Sub-Saharan Africa
Challenge: Behaviour change

A young person on a bicycle in an African city

01 / Brief

Challenge

In some at risk markets, bad online behaviours result in real world trouble. Our client wanted their online spaces to spark peace, not conflict.

02 / Method

Approach

We dug into user behaviours, from heartfelt community talks to social media trends, revealing ways to foster positivity. We tested educational campaigns and shaped tools that curbed harmful actions offline.

03 / Outcome

Impact

Enhanced platform safety features.

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