Crafting a Standout Rum Bottle

Method: Packaging concept testing
Markets: Europe, North America
Region: International
Challenge: Product innovation

01 / Brief

Challenge

A new premium spiced rum needed a pack that popped on shelves.

02 / Method

Approach

We tested concepts, bottle shapes, label designs and liquids with Rum drinkers across Europe and North America, zeroing in on what grabbed attention. Our work helped the design team create a bottle that stood out as a bar favourite.

03 / Outcome

Impact

Launched a top-selling design.

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