Sizing the DRC’s Solar Opportunity

Method: Quantitative segmentation and concept testing
Markets: Democratic Republic of Congo
Region: Central Africa
Challenge: Market entry

01 / Brief

Challenge

A philanthropic venture capital fund needed current market and consumer data to help make their solar partner's entry into the Democratic Republic of Congo a success.

02 / Method

Approach

We ran quantitative segmentation, tested concepts, prioritised features, evaluated price points, payment methods and catalogued competitive solar products already in market.

03 / Outcome