Freshening Up Mouthwash’s Future

Method: Consumer research and sustainability strategy
Markets: Europe, North America
Region: International
Challenge: Product innovation

A bright flower against a deep green background

01 / Brief

Challenge

A mouthwash brand wanted to lead product innovation with sustainability in mind.

02 / Method

Approach

We tapped into consumer habits across Europe and North America, uncovering what they valued in oral care. Our insights shaped a green strategy that won hearts and shelves.

03 / Outcome

Impact

Inspired a sustainable product line.

AutomotiveEast Africa

Cracking Kenya’s SUV Market

Mobile ethnography and concept testing — Kenya

View case study

Beer tasting glasses on a wooden tray outside the brewery with a beautiful view of the mountains in South Africa

Alcohol and beveragesSub-Saharan Africa

Brewing African Beer Innovation

Trend research, mobile ethnography and expert interviews — Africa

View case study

Alcohol and beveragesInternational

Crafting a Standout Rum Bottle

Packaging concept testing — Europe, North America

View case study

04Next

African Grey

What Decision Are You Working Towards?

Bring us the brief, the uncertainty or the early-stage question. We'll design a practical research solution.

Start a conversation

Or email us directly

enquiries@africangrey.co