Recharging Brand Appeal

Method: In-Home ethnography, co-creation and concept testing
Markets: Africa
Region: Sub-Saharan Africa
Challenge: Commercial growth

01 / Brief

Challenge

This global brand wanted to win parents’ trust on child nutrition.

02 / Method

Approach

We joined families at breakfast, co-created fresh ideas, and tested concepts to find the perfect fit. Our insights fuelled a bold repositioning that made the brand a household favourite again.

03 / Outcome

Impact

Drove a successful brand relaunch.

Beer tasting glasses on a wooden tray outside the brewery with a beautiful view of the mountains in South Africa

Alcohol and beveragesSub-Saharan Africa

Brewing African Beer Innovation

Trend research, mobile ethnography and expert interviews — Africa

View case study

Illuminated shelves filled with whisky and other spirits

Alcohol and beveragesSub-Saharan Africa

Redefining Whisky

Ethnography and communications testing — Africa

View case study

A man sitting on a pink bucket at an African market stall

Consumer goodsSub-Saharan Africa

Opening Africa’s Markets

Mobile ethnography and longitudinal diaries — Africa

View case study

04Next

African Grey

What Decision Are You Working Towards?

Bring us the brief, the uncertainty or the early-stage question. We'll design a practical research solution.

Start a conversation

Or email us directly

enquiries@africangrey.co